b'JA SPOTLIGHTadvance their careers and differentiate their stores through recognized credentials.PROVIDING VALUABLE EXPOSUREJewelers of America regularly appears on television shows across the country showcasing jewelry and educating consumers on what to look for and where to shop. By serving as a media resource and credible voice for the jewelry industry, JA provides valuable opportu-nities for jewelry to be showcased directly in front of consumers and works to keep jewelry at the forefront during all major gift-giving occasions. Additionally, JA targets consumers through its Find a Jeweler directory, online jewelry galleries, email marketing, and social media channels.FOSTERING EXCELLENCEJewelers of America is committed to professional excellence, evident in the associations various recog-nition programs. GEM Awards is the jewelry industrys premier accolade gala that recognizes the outstanding achievements of individuals and companies whose work raises the visibility and status of fine jewelry and watches. Each year, GEM Awards are presented in front a sold-out crowd of industry, media and celebrities. The GEM Award nominees and honorees all have an unmatched commitment to excellence.The JA 100 Club was created to celebrate the strength of mem-bers who have continually served their customers for 100 years. The CASE Awards celebrate outstanding jewelry design, highlight-ing pieces that exemplify creativity, artistry, skill, and excellence. Similarly, the 20 Under 40 program recognizes emerging leaders who are shaping the future of the jewelry industry.These initiatives not only honor individual and corporate achievements but also contribute to building consumer confi-dence. By distinguishing JA members through these awardsJA is the organization behind both the Gem Awards (top) and the annual 20 Under 40 in Jewelry and recognitions, JA helps ele- Retail list (bottom).vate their reputation and attract new customers. EDUCATIONAL OUTREACH AND NETWORKINGEducation is a cornerstone of JAs mission. Jewelers of America PROFESSIONAL hosts a variety of Multifaceted Learning Workshops throughout CERTIFICATION the year. These regional workshops cover a range of topics from Jewelers of America alsoconsumer trends to sales strategies and foster a network of well-in-provides opportunities forformed jewelry professionals who support each other.Professional Certification thatJA also offers a range of educational resources, including a robust can differentiate a store and en- webinar series produced in partnership with National Jeweler. These hance their reputation with finewebinars cover critical industry topics and provide members with jewelry customers by increasingaccess to expert insights and practical advice.credibility. The certification exam for jewelry professionalsA FORWARD-LOOKING VISIONvalidates jewelry knowledge andAt Jewelers of America, our influence and impact on the jewelry proficiency to national stan- industry is rooted in our ability to evolve as the industry faces new dards. There are Certificationschallenges, from regulatory changes, market shifts, and evolving available in the areas of Sales,consumer expectations. Through it all, JA remains committed to JA also co-hosts the My Next QuestionManagement and Bench.supporting our members and the industry, says Bonaparte.webinar series with National Jeweler.Continued on page 8078 RETAILER HALL OF FAME 2024'