b'JA SPOTLIGHTADVOCACYandEXCELLENCEHow Jewelers of America is Committed to Elevating our IndustryBY AMANDA GIZZIIN the early 20th century, a visionary group of jewelers came together to establish an organization dedicated to advancing the professionalism and ethics of the jewelry industry and thereby ensuring consumer confidence. That association, now known as Jewelers of America (JA), knew the power of uplifting jewelry standards and giving jewelers across the nation a louder and collective voice. More than a century later, Jewelers of America is unwavering in its commitment to its founding mission.NATIONAL JEWELER 75'