b'2024 RETAILER HALL OF FAMECRAIG & JUDD ROTTENBERGIn Their Own TimeFrom studying marketing to banking on Wall Street, brothers Craig and Judd Rottenberg of Longs Jewelers didnt appear to be on the path to taking over their fathers jewelry business, but ultimately their outside experi-ence made them perfect for the job.BY LAUREN McLEMOREW ith a history dating back to the 1870s, New England-based Longs Jewelers is approaching its 150th anniversary, led by two brothers who are partners in the business.Craig Rottenberg is president; Judd Rottenberg is principal. Born into a jewelry family, the only children of longtime jeweler Robert (Bob) Rottenberg, it might appear they were destined to take the helm.But it didnt happen (immediately, that is.) With support from their father, each took his own path and, in his own time, circled back to Longs, returning with an array of experience in Craig (left) and Judd Rottenberg fields spanning marketing, business, sales, and finance.14 RETAILER HALL OF FAME 2024'