b"MULTI- CRAIG & JUDD ROTTENBERG STOREINDEPENDENTINDUCTEESLong's store inBraintree, MassachusettsIn Their Own TimeWith personalities that blend naturally and an establishedgemology degree from the Gemological Institute of America. respect for the jewelry industry, Judd and Craigthe first pair ofA job in New York with M. Fabrikant & Sons, which was then brothers inducted into National Jewelers Retailer Hall of Fameone of the largest diamond companies in the world, followed.togetherhave a sort of divide-and-conquer approach to betteringI had every intention of coming back [to Longs], but it was a the stores they grew up working in. stepping stone for my education, he says of his time at the dia-mond company.PAIR OF BROTHERS Its now been about 30 years since Judd returned to Longs.Judd, the eldest of the two, studied business and marketing atCraig took a different route. Syracuse University.After earning his bachelors in economics from the University Following graduation, he had a few offers for jobs in his field,of Pennsylvanias Wharton School, he worked as an investment but nothing stood out. banker on Wall Street. After about five years, Craig headed back to Bob asked if hed accompany him to a jewelry trade show inBoston in search of something more entrepreneurial. New York to see if it was of interest, and he obliged.There, he helped start a tech company and went back to school, There was a spark, Judd says. There was something there forearning his MBA from MITs Sloan School of Management. me that was very exciting and very interesting to me. Craig then returned to the tech startup world, where he was Soon after, he headed to California, where he earned his graduateinvolved with a business that helped major retailers like Nordstrom, NATIONAL JEWELER 15"