NATIONAL JEWELER 57 diamonds and stud earrings. If customers want a wider range of lab-grown diamonds, pieces in other categories can be ordered at both stores. “At the end of the day, we look at the market, and we try to do what’s best for our customers while also trying to make the best decision for the company,” Karsten says. “We don’t want to lose a customer because we’re not offering something.” Peter Franklin Jewelers kept all the Van Horne Jewelers employees following the acquisition as well as the business’ name. Karsten says the store’s connection with their customers is strong, noting that everybody who comes in knows at least one or two staff members, and they chat about running into each other outside the store. “Clearly, good people who were good leaders ran the store for a long time and got a good reputation, which is ours now to uphold,” Karsten says. CHALLENGES: FROM AI TO K Paul, owner of Robson’s Jewelers, is not the type to let the latest headlines affect the vibes in his family’s Baytown, Texas, jewelry store. “There’s always something going on, either in the Middle East, in Asia, or here at home. I think the focus [needs to be on] not getting off topic and focusing on your customer,” he says. “People are always going to get engaged, people are always going to have anniversaries, people are always going to have occasions.” Paul says too many small business owners watch the news and let it take away from their “good local business sense.” Jewelers know (or should know) what their customers want and how to serve them. Do it and ignore the rest, Paul says. “Honestly, the guy coming into the store who’s 22 years old and [just fell in love], all he’s thinking about is her,” he concludes. While most headlines don’t distract him, Paul does have one concern when he thinks about the future of Robson’s Jewelers and his blue-collar hometown: the potential for artifi- cial intelligence to take jobs away from people. “That’s a realistic threat,” he says. “That’s a SPECIAL FEATURE At left, Paul Hargrave (center) with his uncle Robert Hargrave (at left in the red tie) and his father Norman Robson Hargrave. Below, the Robson’s Jewelers store when it was under construction in 1984 and as it looks today.
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