NATIONAL JEWELER          15
“It’s crazy to say—of course I realized my dad was 
special—but I never realized what an impact he had on 
everybody. It really was just remarkable,” Sean says. 
“Working with him was special. I remember the first 
time I came into the store, and his lessons in life were always [about] 
humility. Of course, being a second-generation [jeweler] in a successful 
business, that is a hard lesson to learn.”
Along with giving fatherly advice, 
Jim started philanthropic ventures 
that continue today. Among them: 
Dunn's Run, an annual 5K bene-
fitting the Boys & Girls Clubs of 
Broward County, and a pet adoption 
program for the Humane Society of 
Broward County. 
The latter, known as “Diamond in 
the Ruff,” helps hard-to-adopt animals 
find homes by featuring an adoptable 
animal in J.R. Dunn’s marketing every 
week and picturing them wearing fine 
jewelry on the store’s social media 
around the holidays. 
“It’s one of the biggest highlights 
of December for our team,” says Sean. 
“They love the puppies and kittens 
when they visit. One year, they even 
brought a ferret.” 
The program launched in 2015. Since 
then, J.R. Dunn has covered the adoption 
fee for hundreds of animals.
“His father was an amazing person, 
and he was the life of the business. He 
had a personality that everybody loved,” 
says Robert Pelliccia.
“Sean, of course, was devastated 
[when he died]. It took him a while to deal with that loss, but once 
that grieving period was [done, he was] able to get back to work, and 
he grabbed the business with two hands.
“He’s got such a vision for the business. He took it to a different 
level because of that vision.”
Robyn Moncrief, a J.R. Dunn client 
since 2014, has seen the transition 
from the Dunn parents to just Ann 
Marie and then to Sean, who became 
president of J.R. Dunn Jewelers in 2025. 
“[Sean has] always been part of that 
family business and as the years have 
gone on, he has stepped up and stepped 
in and is coming into his own,” she says. 
“Sean is now the presence that his 
father used to be in the store.” 
A DRIVER OF INNOVATION 
Since Sean joined his parents at J.R. 
Dunn, he has strived to tell the story 
behind each piece of jewelry and to 
bring new technology to the business. 
“I think Sean, while he stays in his family traditions, 
he’s also always looking forward and looking to expand 
and improve,” Moncrief says. 
In 2005, he established J.R. Dunn’s successful e-commerce site, 
JRDunn.com, becoming one of the first independent jewelers to 
sell online.
Sean says the website came to be after a marketing con-
sultant showed him Google AdWords (now Google Ads) and 
he saw a jeweler’s business on eBay. He was impressed, so he 
hired an e-commerce manager and used a platform called 
Volusion to create a website for the store. 
“Within a couple of months—I’ll never forget it—we sold 
a pair of Roberto Coin earrings in North Carolina. It was like 
$4,500. I was like, holy shit! We started selling all sorts of 
crazy stuff. It just started snowballing,” Sean says. 
Animals accessorize with fine 
jewelry during the holidays for 
J.R. Dunn Jewelers’ “Diamond in 
the Ruff” initiative underwriting 
the adoption fee for animals 
with the Humane Society of 
Broward County. 
At right, Sean and his wife 
Viviana Dunn with two puppies 
wearing necklaces.
“My dad was a 
schmoozer, but 
my mom was the 
business end of 
the deal. That 
was the dynamic 
between the 
two of them, 
and I very 
much followed 
right down the 
middle.” 
–Sean Dunn, 
J.R. Dunn 
Jewelers
Sean headed the remodel and expansion 
of J.R. Dunn Jewelers in 2025.
SEAN DUNN
2026
Inductee

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