16          RETAILER HALL OF FAME 2026
  
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He says the store made “several hundred thousand” dollars 
online that first year, and then it doubled and doubled again, with 
the store ultimately bringing in around $10 million in revenue 
online during the pandemic.  
At first, the website caused friction between J.R. Dunn 
Jewelers and some of its brands, which did not want the inde-
pendent retailer to do e-commerce, Sean says, but eventually it 
became the norm. 
In 2025, Sean fulfilled his father’s vision of creating a new, 
more modern home for J.R. Dunn Jewelers. 
The store was remodeled and expanded, growing from 8,000 
to nearly 14,000 square feet, making it one of the largest inde-
pendent jewelry stores in the country. 
The store’s operations also were consolidated from the three 
buildings that held its administration offices, e-commerce, and 
accounting into one. 
It was the biggest risk Sean ever took as head of the business. 
He says, “Now that my mom’s not in the business, my dad’s 
not in the business, it’s up to me. In the back of your mind you 
say, ‘I think I can do this, but does everyone have that same 
confidence in you as they had 
in the previous generation?’”
Sean completed the 
remodel with the help of 
his wife Viviana Dunn, who 
has a background in interior 
design, and his childhood best 
friend Mike Janoura, who 
specializes in commercial 
shopping center construction. 
Viviana redesigned the 
store to have the warmth of a 
home, a purposeful choice as 
Sean prioritizes hospitality. 
It has tall ceilings, floor-to-ceiling windows to let in natural 
light when viewing diamonds, and modern colors accented by 
Swarovski crystal chandeliers. 
The store features a state-of-the-art jewelry workshop with 
a viewing window, a semi-private bridal area, and a Heritage 
Lounge containing memorabilia including the original House 
of Gems sign.
“We tell the story that the old crafts are alive and well here 
at J.R. Dunn,” Sean says. “You can see in; there’s everything on 
“We tell the story 
that the old crafts 
are alive and well 
here at J.R. Dunn.”
–Sean Dunn, 
J.R. Dunn Jewelers

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