44          RETAILER HALL OF FAME 2026
BLEAU
NEW YORK
The sisters have embraced innovation, and their open-minded-
ness has served the business well, particularly in an age when so 
many inflexible retailers have gone the way of the dodo.
“[Amy and Elise] have given us the flexibility to 
do things differently, to always look for new 
ways to do business, and to accept differ-
ent ideas. They listen on a daily basis to 
what’s important to everybody at the 
store level,” he says.
One thing that has remained is 
the company’s dedication to great 
customer service. 
“It’s amazing how we have adapted 
and changed with the times to meet the 
customers’ needs,” he says.
The retailer’s payment plan offerings, 
which Paultz prefers to call “investment plans,” 
stands out to him as an example of a program that’s evolved.
“Those have changed with the times to include interest-free 
financing and longer terms to help people really afford something 
they didn’t think they could ever afford. That’s been fantastic,” 
Paultz says.
Offering credit goes way back at Greenberg’s.
“There’s a picture I have somewhere archived where my grand-
father [asked for] 10 cents down and a movie ticket to buy your 
engagement ring, because an in-law had movie theaters in Sioux 
City,” Elise says.
Whether it’s a cash sale or a financed purchase, exceptional cus-
tomer service is a given.
“Every customer is treated with respect and dignity, and there’s a 
fun environment to help them through some of the most important 
purchases of their life,” Paultz said.
The Greenberg’s team loves to celebrate joyful milestones 
with their community, but they also know how to support 
their customers during difficult times. 
Brenna Goodman is the assistant manager at the Water 
Tower Place location, one of the two Greenberg’s stores in 
West Des Moines, Iowa.
She started with the company just 
three years ago yet has already expe-
rienced their generosity firsthand.
One of the most outstanding 
examples involves a family that was 
affected by a devastating EF4 torna-
do that ripped through Greenfield, 
Iowa, in 2024.
After the disaster, a former 
Greenberg’s employee reached out 
to the retailer to let them know her 
aunt had lost her wedding set, which 
had been purchased at Greenberg’s 
years ago, in the storm.
“Their entire house was destroyed, 
but the thing that hurt the most, to 
“My favorite 
thing is working 
with my sister. 
We’re so different, 
but we always 
have the same 
goal in mind.” 
–Elise Greenberg, 
Greenberg's 
Jewelers

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