them, was that she lost her ring,” Goodman recalls.
“The Greenbergs gifted some money towards her 
new ring purchase, and their whole family came. We 
had wine for them. We shut down the entire store for 
them, and it was just very heartfelt and happy, and tears just that 
whole entire night. We’ll always remember them, and they will be 
customers for multiple generations.”
ANOTHER 100 YEARS 
As of June 2026, four members of 
the fourth generation are working 
in the family business.
Elise’s daughter Alexa Kreisberg, 
Amy’s daughter Allison Sachnoff, 
and her son-in-law Drew Fagot 
work alongside Amy’s son Josh 
Sachnoff, who has been with 
Greenberg’s for more than a decade.
“Sitting side by side with my Lexi 
and working together is beyond 
wonderful. I never thought I would 
feel this way,” Elise says. “Now I 
really know how dad felt, and it’s 
bringing tears to my eyes.”
It is a relief for Amy and Elise to 
know the future of the business is secure, as they have been working 
on a succession plan for five years.
The team is excited to see what the next generation will bring to 
the table, a testament to their trust in the family. 
Brown, the store’s inventory manager (a.k.a. Eagle Eye Two), says 
their new ideas are refreshing. 
“It makes you think too. You have to be more creative in your 
thinking,” she says. 
Greenberg's has endured a lot, from surviving 
major health disruptions such as the 1918 Spanish flu 
pandemic and COVID-19, to economic disasters like 
the Great Depression and the more recent Great Re-
cession. Now they must cope with the inventory and merchandising 
problems caused by the price of gold soaring to historic highs.
“Everything changes all the time,” Elise 
says. “If we did business the way my 
grandfather did business, we would 
be like a dinosaur: extinct.”
If change is the only constant, 
the Greenbergs don’t seem to 
fear it, and neither do their em-
ployees, some of whom, like staff 
accountant Kristy Bovee, have 
been there through it all.
“[Kristy] started when I was in 
grade school, and she still works there. 
She worked with my grandparents, she 
worked with my parents, and she works with 
us, and now, she’s going to work with our kids,” Amy says.
Brown has known the next generation of Greenbergs since they 
were kids and remembers them spending time with her own children 
at the store, sorting beads and doing other projects.
She says they also took time to do their own thing before deciding 
to join the family business, a parallel to Amy and Elise’s journey.  
“You can see that they want to make the business better and grow, 
and they’re not just coming into the business because they have to,” 
Brown says. “They’re coming into the business because they want 
to, and they want to see it continue to be successful and be here for 
another 100 years.”  
AMY AND ELISE 
GREENBERG
2026
Inductees
“We've learned 
to trust the 
people [we] 
work with and 
give them the 
responsibility 
and respect to be 
able to take care 
of things.”
–Amy Greenberg, 
Greenberg's 
Jewelers
Greenberg’s Jewelers Beakon Centre store in Sioux Falls, South Dakota

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