b'W hen designing a jewelry store, retailersWhen Kimberly Adams Russell, president of Frank are faced with the difficult task ofAdams Jewelers in Colonie, New York, was designing her meshing aspirational luxury with anew flagship store, having the right lighting was at the warm, welcoming vibe. top of her list of design needs.From the fixtures to the lighting, all the elementsBeyond the light fixtures, it was important for the col-have to meld together to create an eye-catching environ- or palette of the store not to distract from the diamonds.ment worthy of the beautiful jewels in stock. The previous Frank Adams store, located in the Its a delicate balancing act. Knowing what to incor- Stuyvesant Plaza strip mall in Albany, New York, was porate into the design, whether its a complete remodeloutfitted in a rich cherry wood, which, although aesthet-or a light refresh, can be a challenge.ically pleasing, posed a problem down the line.Cherry wood is lovely when you first do it and its got LIGHT & BRIGHT that beautiful color. But fast-forward almost 30 years later, Lighting is important for any retailer. For a jeweler,it takes on an orange color tone. And as beautiful as that is, its critical, particularly when selling diamonds. it really did not serve us well for the jewelry area, she says.NATIONAL JEWELER 17'