b'Q3: WHATS YOUR NO. 1 TIPFOR CLOSING A SALE?BRANDON BOUDREAUX, COO, BOUDREAUXS JEWELERS, METAIRIE, LAIf youve developed a personal rapport with your client and properly educated them about solid choices for their purchase, the sale should close itself.ALLISON LEITZEL WILLIAMS, RAEANNE BARIBAULT SCHWARTZ,CO-OWNER & PRESIDENT PARTNER & CHIEF MARKETING OFFICERLEITZELS JEWELRY, HERSHEYBARIBAULT JEWELERS, GLASTONBURY, CTAND MYERSTOWN, PADont be afraid to ask and dont over- The most important thing you can do is think it! Selling jewelry should feel likelisten to your customer from the start. Authen-shopping with a friend. When you get totically want to get to know them so you can be know your client on a personal level and tru- the best adviser possible in this purchase. Ask ly understand their style and ideas, sellingthe right questions, make it about the individual (and closing) is easy and fun. and the moment. When you arrive at the final purchase decision, repeat what they told you they wanted and pause . then stop talking. They will lead themselves to the final decision. LEXIS S. PARKER, DIRECTOR COURTNEY SIVARD,OF TRAINING DIRECTOR OF MARKETINGHUNTINGTON FINE JEWELERS,BC CLARK, OKLAHOMA CITY, OKOKLAHOMA CITY, OKIn marketing, I believe the best way to close the If you wait until the end tosale is to tailor your ask or close to the person with close, you will have morewhom you are dealing. The worst mistake is to take a one-size-fits-all approach. Each person is unique walks then closes. You havein the way they want to be sold to, so be flexible and to start closing the momenttailor your pitch to that person. For example, if I they pull on your door. know one of my bosses is about the bottom line and the other is about the emotional connection, I am not going to give them the same presentation when trying to get a new marketing initiative passed. ABBY SNOW, CO-OWNER/MANAGER, METALMARK FINE JEWELRY, PHOENIX, AZActively listen and understand the customers needs and desires. By engaging in attentive conversation and asking relevant questions, you can gather valuable insights about their preferences, occasion, and budget. Also, by demonstrating genuine enthusiasm, product knowledge, and expertise, you can instill confidence in the customers decision-making process. Building a strong rapport and trust through active listening and personality sets the foundation for a successful sale and a satisfied customer who feels heard and valued.60 RETAILER HALL OF FAME 2023'