b'When I launched my jewelry company, it was im- You could just have large fingers, notes Beloti.portant to me that I consider my own personal experi- For jewelers, and customers alike, theres also the ence and my background. I know what it felt like to beissue of cost.left out, to not feel like I had options.Knowing what she went through, itCOST VERSUS VALUESwouldnt have felt right not to offer ex- The raw materials needed to craft fine tended sizes, she says. jewelry, from precious metals to gem-Once at a pop-up event, a plus-sizeIt would take a really shatteringstones, are pricey. woman was browsing the jewelry at hercultural reorganization for [theA size 11 gold ring is likely more expen-booth. Beloti asked if she was looking forfashion industry] to really embracesive to make than a size 4 gold ring. Add anything in particular.plus-size people as equals.gemstones to that and the cost goes up Rings, but I know you dont have myeven more.size, she answered matter-of-factly.Lauren Downing Peters, assistantStill, there are ways to offer extended Beloti, in fact, did have her size as sheprofessor of fashion studies atsizes without losing out on profit.carries rings up to a size 11. Columbia College Chicago On the back end, thats something you That moment said so many things.have to factor in when it comes to your One being that this continues to be a painprices, if [size inclusivity] is something you point for many women. And second, itvalue. I think it really is a matter of being made me want to do more by way of communicating that we are fair, says Beloti.an inclusive brand that celebrates all women who simply want to Consider pricing in the middle range for all sizes so both ends are buy beautiful jewelry that fits just as much as it shines, with ease, covered, she suggests.she says. I think it can be done, she says. People always find excuses. If Customers with larger fingers, necks, wrists, and ankles can have ayour market is women who are super tiny and thats your clientele, harder time finding ready-to-wear jewelry, an issue she aims to correct. fine. But if youre trying to be a brand that serves [more] people, then And not every woman who needs a large ring is a heavier woman.you can find a way to work out the pricing.Exquisite Collection of Fine Tanzanite, Aquamarine and Morganite JewelryVicenzaoro Hall 3#140September hk-AWE 8G0217 E 48th St #701, New York, NY 10017, MOB + 1-917-498-3301, Email - hemant@agcolor.com'