b'AdvertisementLike Net ix for the Jewelry Industry - Dialog SolutionsWhat are some of the ways youve seen Dialogs impact on your subscribers businesses?This has been the most ful lling part of Dialog. Retailers subscribe to Dialog for a variety of reasons so we have seen di erent impacts.For many independents, Dialog has provided a way for them to have an impressive diamond inventory which can help them compete with the majors in their region. This was especially true during the pandemic. We love that we can support the independents in our industry who have devoted their lifetime to their business. For some owner-managers of independents, much of their personal savings is invested in their inventory. Dialog provides them a way to take that capital out and invest it in other initiativessuch Reut Rothstein as renovating their store, expanding into other locations, using it for marketing budgets, or simply We are excited to share our conversation with Reutretirement! Rothstein - co-founder Dialog Solutions. We sat For the chain stores, we love the impact we have down with Reut to learn all about their programas well. Rather than spending time, money and and how it can help our retailers.resources on multiple buying trips all around the world, procurement initiatives and QC, buyers, Tell us about Dialog and how the business came to be? owners and executives can now focus their time, Our company is a third-generation diamond business and we have operated in Canadamoney and attention on providing their customers for over 40 years. I start this way to say that we have seen many economic trends in thewith the best purchasing experience.Dialog can diamond business and have a unique perspective not operating in traditional diamondtake care of all the rest.centers.What would be your message to any retailer that We have been noticing gaps and trends in the diamond industry and among our customerswants to try Dialog but isnt sure?for years. Many diamond retailers seemed to be divesting out of loose diamonds andOur message is that Dialog is only a success if diamond jewelry andlling much of their showcases with fashion jewelry and watches.the retailer succeeds. Because of this, we o er a As a result, we noticed that a large percentage of diamond sales came from call stones.6 month risk free trial. This means that if Dialog We would get a call for the same diamond from multiple retailers in the same city and itis simply not working, we allow the retailer to opt became apparent that a customer was visiting retailers looking for a speci c diamond. Weout of the program with all their fees refunded. thought to ourselvesdid all of these retailers lose that sale because they didnt have theWe would say just try it. There is no risk, no hidden merchandise available for sale when the customer walked in the door?fees, no catch. We simply want to help retailers and truly believe we have found a way to do so.We felt there was a gap between what customers wanted and what retailers could provide, for a variety of good reasons. What if each of those retailers had exactly the right merchandise at the right time, when their customers needed it? We really felt we couldRest Easycome up with a solution that could help retailers service their customers and give them the best purchasing experience possible. We Got ThisWhat goes into the inventory selection process for each retailer?We believe that the retailer has the greatest chance of success if it has a perfectly curated diamond inventory for their particular store, based on their customers. For multiple door retailers, this means a di erent merchandising mix per store, especially if the stores are located in di erent geographical locations.In order to achieve this, Dialog employs full-time PhD level data scientists, computer engineers and other experts to analyze our customer needs. We provide a deep dive analysis for all of our customers to understand which product will help them maximize their sales. At the end of the day, Dialog succeeds only if the retailers succeed.Once the retailer agrees to their inventory selection, they simply go online to the Dialog platform and select the inventory they desire. All of our diamonds are GIA certi ed and have 360 videos so they can be carefully viewed and selected. The retailer is free to exchange their selection for other diamonds at their will and convenience, much like aGet started with Dialog at diamond library. The goal is to have the right inventory in the store so any learnings can be implemented in real time.dialogvault.com!'