b'2023RETAILERHALL oFAMEFAMILY,FAITH, & FORTITUDEHolly Wesche, the third-generation owner of Wesche Jewelers, is a devoted team player, a faithful servant of her community, and the picture of resilience. BY LAUREN McLEMOREW esche Jewelers has been a familiar name in Melbourne, Florida, since the 70s. What started as a small beachside store is housed today in a custom 15,000-square-foot location that hosts dazzling events and attracts people with its welcoming family atmosphere. For third-generation owner Holly Wesche, its more than just a stunning interiorits the culmination of decades of challenges and in the face of them all, ongoing perseverance.Given the chance, Hollys employees and friends will tell you its her grit that got her there. Holly will tell you its her faith and, above everything else, her team. Taking over the business may have been far from the plan for young Holly, who grew up surrounded by industry talk that did not interest her in the least. But once she found her groove selling jewelry in college, she never looked back.16 RETAILER HALL OF FAME 2023'