b'LETTER FROM THE EDITOR120 Broadway, Suite 2820 | New York, NY 10271 | www.nationaljeweler.comA IS FOREDITOR-IN-CHIEF ADAPTABILITY Michelle Graffmichelle.graff@nationaljeweler.comT here are two common threads weav- EDITORIALing their way through the stories ofSenior Editor, Gemstones Brecken Branstratorthe six jewelers we are inducting intobrecken.branstrator@nationaljeweler.comthe Retailer Hall of Fame this yearHarveySenior Editor, Fashion Ashley Davisand Maddy Rovinsky of Bernie Robbinsashley.davis@nationaljeweler.comJewelers; Jennifer Gandia and Christina GandiaAssociate Editor, News Lenore Fedowlenore.fedow@nationaljeweler.comGambale of Greenwich St. Jewelers; and Paul Schneider and Lauren Eulau of Twist.CONTRIBUTORSNo. 1, theyve embraced change in all facetsCopy Editor Peggy Jo Donahueof the business, and No. 2, they were early adopters of e-commerce. Art Direction and Design Weswen DesignPortland, Oregon retailer Twist launched its website around 2000, aSALESpioneering move in the fine jewelry space and one that employed the naivetyU.S. Sales | Bobbie Hamburgsometimes necessary in trying new things. Just do it, before you know toobobbie.hamburg@nationaljeweler.com | 610-716-1225much and change your mind. India Sales | Kaushal Shah kaushal@kaushals.com| +91 98217 15431The format of the stores first website was, as Paul described it, small and awkward, but they were there, laying an early foundation for what wouldMARKETING & COMMUNICATIONSbecome a big part of Twists business.Director of Marketing & CommunicationsRead more about the stores journey in the profile Senior Editor AshleyMolly Fallon | mfallon@jewelers.orgDavis wrote on page 26.Digital Services ManagerMichael Coleman | mcoleman@jewelers.orgGreenwich St. Jewelers used a portion of the small business consultingDigital Content Coordinatorgrants it received after 9/11 to launch its website around 2006, also early forEmily Russo | erusso@jewelers.orgthe industry. The store added e-commerce in 2009. Marketing CoordinatorThe addition of online as well as bridal jewelry and pieces from indepen- Caroline Rychlik | crychlik@jewelers.orgdent designers are the key changes Jennifer and Christina brought to theirEDITORIAL ADVISORY BOARDparents business.Cathy Calhoun, Calhoun JewelersRead more about how they made Greenwich St. Jewelers their own, andBill Farmer Jr., Farmers Jewelrymade it a success, in the profile I wrote on page 18. Karen Goracke, BorsheimsFor Bernie Robbins Jewelers, the internet has been, according to Maddy,Steve Padis, Padis JewelersCraig Rottenberg, Longs Jewelersthe retailers biggest challenge but one theyve met head-on. Confronted with an unavoidable shift in consumer behavior, Maddy and Harvey hired a digitally savvy marketing staff and let them do their thing. Its one of the ways theyve kept their now 60-year-old business moving forward, and you can read more about it in the profile Senior Editor Brecken Branstrator wrote on page 10. The willingness to try something different is a theme that continues through the final two stories in this issue. PRESIDENT & CEOIn her story on page 36, Associate Editor Lenore Fedow profiled the ownersDavid J. Bonaparteof six jewelry stores who eschewed traditional naming conventions for theirBOARD OF DIRECTORSbusinesses, which in this industry means they didnt use a family name or location for their stores.Robert F. Moeller II, Chair, Kim Crawford, Macys Inc.Lastly, for our Final Thoughts feature, we asked past Retailer Hall ofR.F. Moeller Jewelers Krystle Craycraft, Jewelers Mutual GroupFame inductees about the category currently bringing the most change to theColeman Clark, Chair-Elect,Edward Dikes, Weston JewelersB.C. Clark Jewelers Sue Hopeman, Robbins Brothers Jewelersindustrylab-grown diamonds. See what they had to say on page 48.Matthew Rosenheim, Vice Chair,Lenny Kramer, Leo Schachter DiamondsThanks, as always, for reading. I hope you enjoy this issue.Tiny Jewel Box Chuck Kuba, Iowa DiamondCraig Rottenberg, Vice Chair,Valerie Madison, Valerie MadisonLongs Jewelers Fine JewelryElise Greenberg, Treasurer, Robert Marks, Rogers Jewelry Co.Greenbergs Jewelers Steve Padis, Padis JewelersKaren Goracke, Secretary, Borsheims Stan Razny, Razny JewelersMichelle Graff, Editor-in-ChiefHolly Wesche, Immediate Past Chair, Tobey Ritchie, Harry RitchiesWesche JewelersChad Berg, Lee Michaels Fine Jewelry Sherry Smith, The Edge Retail AcademyTonia Leitzel Ulsh, Mountz Jewelers6 RETAILER HALL OF FAME 2022 Lawrence Bock, Bachendorfs Steve Velasquez, Madison JewelersJeffery Bolling, Jeffery B JewelersJoseph Corey, Days Jewelers'