b'2022Retailer HalloFameTWISTS Unlikely Road to JewelryMULTI-STORE INDEPENDENT INDUCTEESHusband-and-wife duo Paul Schneider and Lauren Eulau have earned their reputation for excellent curation and unwavering designer support.A visit to Twist in Portland, Oregon,there seems no end to what one can discover in this Custom lights converted from Har- far-from-typical jewelry store. immediately shows a rarefied sense of style at work.Those who work with the worlds best fine jewelry re-tailers, like Meaghan Flynn Petropoulos, founder of brand ley-Davidson gas tanks by artist Briandevelopment agency Necessary Excess, say Twist is unlike Elliot flank the entrance of the former brewery, built inany other store. 1910 on the corner of what is today one of the citys pre- Some stores are known for carrying designs that are mier shopping streets.very organic, and some for super-modern. Twist recognizes High ceilings supported by original cast-iron columnswhat is the best design from every type of designer and they and careful lighting make the Richard Altuna-designedcurate it beautifully. Anyone from any corner of the world space feel expansive and light-filled, even on the rainiestcould go to Twist and find something perfect, whether they Portland day.want something totally clean or very ethereal.From the jewelry to the historic buildings architec- Twist refuses to be pigeonholed. Perhaps the only real ture, to the custom showcases and shelves of pottery,common thread among its designers is excellence. BY ASHLEY DAVIS26 RETAILER HALL OF FAME 2022'