b'Jennifer Gandia & Christina Gandia Gambale hood of foot traffic once again.then really begin to plan for changes that need to happen.As if running a retail store was not complicated enough duringBeing open to change is so essential. Theres just no way you can be COVID-19, Jennifer and Christina were also on the hook for the newcomplacent or stuck in your ways running a business today, she says. store they were building out a little farther north, in ManhattansGreenwich St. Jewelers officially opened at 93 Reade St. in June TriBeCa neighborhood. 2022, five years after the lease was signed.To manage that project and keep theirMyriad complications delayed the current store going during the pandemicmove, including contractual issues with was an amazing feat, says longtime vendorthe new landlord on Reade Street and the Ari Madilian, the husband half of the hus- They are a force to befact they still had five years left on their band-and-wife team behind L.A.-based,reckoned with. Theyvelease for the 64 Trinity Place store, which vintage-inspired brand Single Stone. done it from the groundthey thought they were just going to get They are very strong, impressiveup, and theyve had out of. It was, Jennifer says, a nave notion. ladies, I have to say. But they persisted once again, opening The sisters credit their resilience to be- to innovate in their a 3,200-square-foot store that pays hom-ing open to changea cue they no doubtown ways.age to New York City through various took from their parentsand not gettingLORRAINE WEST, DESIGNERdesign elements, including exposed brick mired in negativity.and its railroad-style layout. The new When these things have happened,Greenwich St. Jewelers rivals any indepen-we were open to pivoting and figuring itdent jewelry store today in its modernity.out. [We said to ourselves], This is theJennifer says they aimed to create a situation. We can sit here and fight it and mope about it and feel like itsstore that felt luxurious but, at the same time, comfortable and homey. going to kill our business, or [we can recognize], this is it. How are weThe store has colorful couches throughout that look luxurious but going to work with it? Christina says. are not so imposing that guests might hesitate to sit down. Jennifer says their approach is to break down what they need to doAn elegant-yet-playful chandelier at the stores entrance calls to into the smallest possible steps and then tackle them one by one.mind a tangle of chain, while the blue sconces on the wall look like With each step, theyre able to see a little further into the future andContinued on page 25A WARDW INNINGI NNOVATIVED ESIGN'