b'Lauren Eulau and Paul SchneiderYou look at their website and its beautiful, Waterman says.She says she does her best work on the weekend because she can They care about the artistry. do it all day at home, no interruptions, Schneider says. Our goal has never been to have something for everybody, justAccordingly, one of Schneiders duties is cooking three meals a day things that we like, Schneider says. This store is a point of view.for his wife.Thats not to say we have all the best jewelry possible. We dont say weIm a fly fisherman, he says. I go fly fishing in exotic places have great taste; this is just what we like. around the world. Before I leave, I have to make every single meal in advance for her and tell her how to heat it or she wont eat. Flynn Petropoulos thinks Schneider Behind the Scenesand Eulaus synergy is behind Twists Those who work with Twist are famil- success. iar with the yin and yang that is the PaulLauren just curates everything per-Schneider and Lauren Eulau partnership.They truly believe in thefectly, she says. I think whats also su-Eulau doesnt give interviews anddesigners they supportper-endearing is, Paul lets her fly in that declined to be interviewed for this story.and believe in the workway. Hes such a ringleader in the store People describe Schneider as the face ofand the cheerleader and he celebrates Twist, and Eulau as his far quieter, behind- they produce, not just all of his incredible staffs strengths and the-scenes counterpart.in what the designerslets Lauren do what she does best and A lot of couples have a thing thatcan do for them. make that amalgam of beauty thats not brought them together, a passion theyPOLLY WALES, DESIGNER found anywhere else.share, that can grow withIndeed, Schneider the relationship. For us,says managing staff and it was always beautifullyfostering new business designed and made ob- relationships are a large jects, Schneider says. part of his day-to-day fo-Passion is where thecus. He cooks, he talks on similarities in their oper- the phone, spends time ating styles end, however.on the sales floor (though Were incredibly wellnot as much as he used to suited for each otherbe able to), gives feedback because were reallyto his employees, and opposites in so, so manyhandles the many tasks ways, Schneider says.that arise daily. Waterman explains,Wales notes of the Lauren is the corecouples relationship, behind that business. ShePaul does a really is a buyer. Its her buyingbeautiful job of creating and her taste level. a space for Lauren to do Colleagues say Laurenher work. He does that is meticulous and delib- with his wit and charm. erate in her buys, open toIt took me a while to possibilities but alwaysappreciate how he holds sure of what she wants.the space for her. I think Schneider says his wifeits pretty magical.buys from the heart,Schneider says he and explaining, She wearsTwist stocks more than 120 designers at its Portland and Seattle stores, as well as online.Eulau have no plans for virtually no jewelry at all,retirement, or to sell the but every single piece isbusiness. for her. She buys it because she loves it. Their partner Cullen Tavelli runs Twist in Seattle, and they remain Eulau has an almost computer-like register of Twists stock. Shededicated to supporting designers, colleagues, and employees. writes orders by hand, referencing both memory and line sheet,Their achievements in doing so are what Schneider is most proud crunching numbers to perfect a buy within her desired budget, thenof, so far.writing the sheet anew to send to clients.I think weve made a real difference in a lot of designers business-She also possesses a tireless work ethic. At the Portland store,es and their careers. Weve helped launch and nurture many designers Eulau works from an art-filled office. Before and after shes there, sheand were really proud of that. gets work done at home.34 RETAILER HALL OF FAME 2022'