b'JA SPOTLIGHT ADVERTORIALJEWELERS OF AMERICAALIGNS NEW MISSION TO CREATEMEANINGFUL IMPACTFOR THE JEWELRY INDUSTRYT hrough numerous changes and challenges, Jewelers of America (JA) has served as the unifying voice of the jewelry industry since 1906, providing its members with resourc-es, advocacy, and initiatives that support the evolving needs of jewelry businesses. Today, Jewelers of America continues to drive progress by expanding programs and partnerships that elevate businesses of all sizes. From its newly launched Jewelers of America Impact Initiative to educational tools and programs, scholarships, advocacy efforts, and its recent affiliation with MJSA, Jewelers of America puts the focus on creating meaningful impact for members.Our mission is to ensure our members have the tools, knowledge, and support they need to serve their communities and be successful for generations, says Jewelers of America President & CEO David J. Bonaparte. Jewelers of America has always been devoted to advocating for the needsMembers of the 20 Under 40 Class of 2025 gather during a meetup in Las Vegas.of jewelerslarge and small. The larger the membership voice, the more impact we have to help buildCHAMPIONING EDUCATIONa stronger future for the industry. Education remains at the core of Jewelers of Americas mission. The association offers members a variety of programs and effective ways to advance their education and promote their achievements to their communities. Through Jewelers of Americas robust certification programwhich offers professional certification in sales, management, and benchjewelers can demonstrate their skills, advance their careers, differentiate their business, and enhance their credibility. Education is also delivered in the form of webinars, video content, and regional learning workshops. Jewelers of America partners with National Jeweler for an educational webinar series titled, My Next Question and shares educational articles from both National Jeweler Jewelers of Americas Benchand the MJSA Journal.Certification program sets national standards for technicalCULTIVATING AND PROMOTING THE NEXT GENERATIONproficiency in three levels. Recognizing the importance of cultivating the next generation 62 RETAILER HALL OF FAME 2025'