b'2025 RETAILER HALL of FAMEMULTI- STOREINDEPENDENTINDUCTEEJEFFREY ZIMMERTHE BEATING HEART OF BUFFALO JEFFREY ZIMMERS DECADES OF LEADERSHIP AT REEDS JEWELERSARE DEFINED BY HIS COMMITMENT TO ALWAYS DOING THE RIGHT THINGAND HIS DEDICATION TO HIS COMMUNITY IN UPSTATE NEW YORK. BY LAUREN MCLEMORET he birthplace of the Buffalo wing and a short drive fromSalesman Samuel Zimmer purchased the independent jewelry busi-the majestic Niagara Falls, Buffalo is a beloved upstateness 93 years ago, and its remained in the Zimmer family ever since.New York destination. Under the leadership of third-generation owner Jeffrey Zimmer, Known as the City of Good Neighbors, the town ofthe retailer has since expanded to several locations, but his familys about 280,000 is home to several long-standing family businesses,hometown of Buffalo remains dear to his heart and a central part of like Reeds Jewelers.his familys legacy.32 RETAILER HALL OF FAME 2025'