b'A lot of sapphires supply chain make it a standout choiceare not that Natural blue sapphire and for those seeking luxury with respon- diamond earrings in 18-karatexpensive. A sibility, says Natasha Braunwart,white gold from Asia Lounges lot of people the companys brand and corporate social responsibilityare exclusively manager.looking at At the Ethical Gem Fairsapphire for in Tucson this year, Virtuthe royal blue Gems debuted rubies mined and cut in Kenya. colorIf While the quality of rubiesyoure looking from these alternative regionsat that, then tends to be lower, options likeyes, prices are these can offer interesting, non-tradi- princess-only tional ruby color and peace of mind regarding responsible sourcing. department. who added that the vast majority of the SIMON DUSSART, THE OTHER CORUNDUMdealers in the trade agree that the be- ASIA LOUNGESWhen it comes to sapphires, many consumers are likely to firstloved British royals stone is too dark.visualize a classic Kashmir blue. Sapphire represents a smaller market History, along with mainstream media and pop culture, influencevalue than ruby and emerald, according what consumers, many of whom are far removed from the complexto Gemfields report, and its an outlier in the Big Three because its business of gemstone trading, believe gems should look like. available in a rainbow of colors. When asked about blue sapphire, [Consumers] most likely tell youThe average consumer who assumes sapphires are out of reach for that its supposed to look like Princess Dianas sapphire, says Dussart,their budget may be surprised at the range of options available to them.NationalJeweler_May2025_NationalJeweler3/20/2510:37 AMPage 1ARCH CROWN TAGS & LABELS.SOLUTIONS FOR ALL YOUR PRICING NEEDS!Print professional tags using Custom Printed Stock &your computer withTags and Labels Custombar code packages. Molded Custom TagsPrinted Stock, Pre-PrintedRing & Custom PrintedTags Earring Cards Ideal for Internet Sales!TT306CClear-Tail, ComputerCling TagsVinylWatchCustom Printed WrapsTT380 Narrow-Tail Thermal Transfer and Computer Tags for Tags Eco-FriendlyCircularAvailable in hard to price items. Tag Stock, Parchment andCrystal Gold, Silver and White Available in 8 colors Plastic String Tags in 14 colors Protectors Pre-Printed Tags & LabelsFREE SAMPLES l CATALOG l FREE TECH SUPPORT l 800-526-8353Let Your Customers Know Who the Jeweler Is!Proudly display your name with custom printed tags and labels, a friendly reminder where the jewelrycame from. Reinforce your name at point-of-sale. Once out of the store, Arch Crown tags and labels areyour most cost effective tools for branding and name recognition.Bar Code Technology | Print Professional Tags Using Your ComputerArch Crown bar code packages increase your efficiency from the stock roomto cash register.With 45 years of expertise in computer pricing and bar codeprinting systems; we have the solutions for all your jewelry pricing needs.Building Positive Images for Business460 Hillside Avenue, Hillside, NJ 07205 Follow us. FREET 973-731-6300 |800-526-8353 |F 973-731-2228 |info @ ArchCrown.com |www.ArchCrown.com CATALOGSHOW SPECIALS l VISIT JCK LAS VEGAS l NATIONAL JEWELER 73BOOTH 55087'