b'THE STATE OF RETAIL DIAMONDSJEWELRYCOLORED DESIGN STONESWith tourmaline, it was all about the classic pink and green ofmetal that is visible is gold, creating collections that lean into fun and a watermelon tourmaline in early 2015, 2016. Today, minty-coloredplayful designs for the fine jewelry world.tourmalines are trending.Ive seen a combination of enamel and even different finishes Adding color through enamel was another trend that resurfacedon gold, like green gold or electroplating to give the gold a dif-from previous decades.ferent color and feel in addition to a colored gemstone, to really It not only gave designers more room to experiment, like Melissamake the piece pop. I do think people will experiment more, Kaye with her neon enamel, but also is a less expensive way to add a popMcNaughton says. of color to a piece, since enamel can be placed over silver rather than gold. She says Gen Z consumers, fueled by 90s and Y2K nostalgia, Bea Bongiasca is a perfect example of this. The Italian designerwant more playful, colorful, and unconventional materials in their 0 FINEring with a 0.82-carat emerald, 1 olored enamel over silver while thefine jewelry. State Propertys Battuta Snowdrop uses a large and bright range of cJEWELRY FOR EVERYONEWearing pieces despite the gender traditionally associated with their design elements became more normalized in the past decade. There are no longer strict rules about what is mens jewelry or womens jewelry; its about just wearing what you like.Unisex styles are increasingly common, more design- mother-of-pearl, and diamond ers are adding mens lines, and masculine consumersaccents totaling 0.75 carats, all set in 18-karat yellow gold ($8,800)are experimenting with their jewelry style more so now than at any point in modern history.Men in general have become bolder with their jewelry choices, and not just wearing brooches on the red carpet but every day, Neyman says. An 18-karat rose gold bracelet from theIt goes back to being unapologetically who you are; men are wearing Tiffany Titan by Pharrell Williamspieces that might have once been reserved traditionally for women. collection with Tahitian pearls andThe everyday consumer can look to brands like Tabayer, Sylviereverse-set pav diamonds ($30,000). (Image credit: Tiffany & Co.) Jewelry, Lagos, State Property, John Hardy, and Gabriel & Co. formodern masculine designs.David Yurman introduced a high jewelry collection for men in 2024, and Pharrell Williams latest collection with Tiffany & Co. is built around Tahitian pearls set in rose goldelements traditionally associated with femininity. From diamond Cuban link chains to pearl pieces and layered looks, mens options have expanded beyond a watch and their wedding band, and they are em-bracing it, emboldened by the widening sphere of men who are wearing jewelry. Former Atlanta Braves outfielder Joc Pederson was spotted wearing a pearl necklace throughout the World Series in 2021, and sprinter Noah Lyles sported a chunky, multicolored mariner link diamond choker while winning gold in the mens 100-meter final at the 2024 Paris Olympics. Notable athletes daring to wear pieces commonly seen as predominately feminine gave the men of the world permission to wear what they wanted, says Gizzi. Theyre being more expressive with the pieces they pick and how there are no gender roles. Its like, This is what I like, and this is what Im going to wear. 68 STATE OF THE MAJORS 2025'