b'THE STATE OF RETAIL DIAMONDSJEWELRYCOLORED DESIGN STONES7 THE SNAKESDelphine Leymaries 18-karat yellow gold Facette Serpent ring with diamonds totaling 0.18 carats ($3,700)STAYING POWERMany different motifs rose in popularity from 2015 to 2025, but none as prominently and consistently as snakes. Snake motifs are kind of the equivalent of leopard [print] in fashion, they never leave, McNaughton says. Serpents have been featured prominently in jewelry all the way back to Ancient Egypt and frequently are seen in vintage and antique pieces. Throughout the decade, designers put their own spin on the reptile, using diamonds and colored gemstones as its eyes, giving it two heads as it coils into a bangle, or even depicting it eating its own tailan ancient motif known as an ouroboros that symbolizes the endless cycle of destruction and rebirth.The continued popularity of the snake is evidence that consumers want a piece that tells a story, something they can ascribe meaning to through its symbolization of strength, growth, rebirth, protection, knowledge, and everlasting love. Gizzi recalls seeing an uptick in snake rings specifically in 2018 but has seen the motif resurface numerous times throughout the decade. Another substantial year for the snake was 2023 when Bulgari celebrated the 75th anniver-sary of its Serpenti collection. There wasnt a red carpet where there werent at least three Harwell Godfreys Snake Giza ring8 of a certain number of people whoFor Future huge celebrities wearing it, Gizzi says. The motif isnt going anywhere anytime soon either, with 2025 being the Year of the Wood with a 5.09-carat padparadscha sapphireSnake in the Chinese lunar calendar. encircled by an 18-karat yellow gold snake with diamond eyes totaling 0.06 carats (price upon request)OLD IS IN AGAIN The underlying theme in all the trends of theand fit into the [idea of] I am only oneReference last decade is that consumers are craving jewelryVintages Art that tells a story, whether they create that storyhave this piece of jewelry, saysDeco bracelet with 22 carats themselves or choose a piece imbued with one.McNaughton.of diamonds Vintage and antique pieces satisfy that cravingThis trend has seeped into theset in platinum and Art Deco is the style that has always prevailed.bridal market as well, with vintage($62,500)Art Deco will always be the most iconic, col- diamond cuts expected to be one of the lectible, classic pieces of jewelry design ever, Gizzibig engagement ring trends this year. says. The Art Deco movement changed jewelry forever,Two-tone jewelry is another trend within the so that will always be the go-to.vintage sphere that has come back. It was popular in the The movement has created and popularized classics thatearly 2000s and after about 20 years, it is starting to make its never go out of style, from diamond line bracelets (betterway into designs again. known today as tennis bracelets) to emerald-cut gemstones. Mixing cool and warm tones, such as white and yellow Vintage has been such a big trend over the past 10gold, opens opportunities for consumers to play with and years because it offers uniqueness, with unsigned piecesstyle their entire jewelry box. in particular gaining interest among younger consumers.Well see mixed metals returning more and more [as] Noting the trend, Molofsky launched For Future Refer- designers want to stay creative and relevant, and it always ence Vintage in 2024, a curated collection of unsignedhelps to mix things up, Molofsky says. vintage and estate jewelry.Lower prices add to the appeal of vintage pieces, but Neyman attributes the increased interest in vintagethe styles also have a connection to the past. to the jewelrys storytelling aspect and possibly to theDifferent generations grew up and are about to wear popularity of thrifting.[their] grandmas or moms jewelry that was a lot of two-tone, People are really desiring things that took time to makeGizzi says.66 STATE OF THE MAJORS 2025'